Off-Season is a curated ski week for the adventurous. A social, mountain experience led by trusted guides and wellness experts, and a welcome answer to the winter months.

Starting from the ground up with only an idea and a festival audience to convert, Off-Season needed an identity that was fun, rough on the edges, rooted in movement and unmistakably alpine. One that could launch quickly and grow without a big production spend.

We guided Off-Season through a streamlined branding process and into launch, creating a kickstarter brand with templates and printed assets for the first event. At its centre is a single ownable idea, Mount OS, a snow-covered digital environment built in 3D. We developed a robust, flexible system that stretches across two destinations.

Off-Season launched successfully in two locations and is now moving into its third edition, with a growing following and offering.