Midnight Runners
The global running movement
Project INFO
Before run clubs became a phenomenon, Midnight Runners was already taking back the night. This wasn't just running—it was a social revolution on city streets, creating space where everyone belonged and every mile meant something more.
We partnered with their volunteer team from day one to craft an identity as bold and defiant as the movement itself. A visual language that could scale from London to every corner of the globe. Typography that cut through the darkness. A system flexible enough for any crew to make their own, yet unmistakably theirs.
The result? One of the fastest-growing run communities the world had seen. A brand that didn't just represent a movement—it became one. The night never looked so good.
SERVICES
Creative Direction
Design
Motion
Apparel
The identity opened doors. Major sportswear brands came calling. What started as a grassroots movement became a platform for collaboration at every level.
We delivered:
10+ years
of ongoing design support and consultation
15+ global apparel drops
synchronised across volunteer crews worldwide
Multi-year contracts
secured with major sportswear brands
Hundreds of partnerships
with local brands, establishments, and causes
High-energy experiences
that brought the wider run community together