Adidas City Run turned London into a racetrack. A one-hour race against the clock, set through the capital’s most iconic streets. Our job was to bring that unique energy to life—and make every step feel like part of something big.

From participant kits to wayfinding, digital to physical, we developed a cohesive identity that elevated the experience from a city jog to a cultural moment. The t-shirt—designed with an embedded timing chip—became a standout piece, blending performance with purpose.

Each year, the series expanded to new locations, evolving with fresh visuals while maintaining a unified spirit. For five years running, our design work helped define the rhythm of the race—and the shape of the community around it.