Love Trails isn’t just a festival—it’s a movement. A three-day blend of music, adventure, and connection set on the wild and beautiful Gower Peninsula. Our task was to evolve its visual identity into something that could match its spirit—and scale with its ambition.

From brand guidelines to environmental graphics, we built a system that could flex across every touchpoint, physical and digital. Bold, joyful, and grounded in nature, the new identity captures the essence of the trail-running community while giving the festival room to grow.

As the festival expanded across the UK and beyond, the brand we created served as both compass and toolkit—empowering a small team to manage a growing ecosystem of experiences. Designed to move, to adapt, and to inspire.