Masters is a platform built for the next generation of athletes—and fans—with a bold ambition: redefine how we train, by giving everyday users access to the same coaching as world-class talent. From day one, we knew the brand had to punch above its weight.

Working directly with the founding team, we built an identity as powerful and performance-driven as the product itself. From logo and typography to UI styling and motion, every asset was crafted to feel sharp, dynamic and relentlessly focused.

Designed to support the MVP rollout, our system was built for scale—balancing high-impact moments with an intuitive user experience. Whether seen on the app, the web, or in print, the Masters brand speaks in a voice that’s both elite and accessible. A confident debut for a game-changing idea.