Alongside the iconography and motion, BT’s rebrand needed something more expressive—an illustration style that could flex across audiences while staying unmistakably BT.

We partnered with the brand team to develop a bespoke visual language for hero illustrations, built to live in both static and animated forms. The challenge was to create something ownable—distinct enough to stand apart, yet versatile enough to scale.

The resulting system blends simplicity with nuance, offering a style that communicates clearly, without losing depth or personality. Supported by a detailed design framework, the illustration suite was created to integrate seamlessly into the broader brand ecosystem. A tool for storytelling at every scale.