Not for Mark started as a whisper. A secret cake delivery service with a cult following—and zero brand presence. Our role? Build an identity that felt as bold and cheeky as the name itself.

We created a visual world that felt like a wink from across the room—playful, punchy, and full of attitude. Bold type, unexpected colour combinations, and tongue-in-cheek language gave the brand its unmistakable charm.

This wasn’t about following rules. It was about building a brand that invited curiosity, rewarded discovery, and left you wondering what exactly you’d just stumbled upon. A secret no one can keep—but everyone wants in on.